Dumbbell Retailer Conducts Link Popularity Case Study

By Michele Moncrieffe

I maintain a website that caters exclusively to kettlebell sales. You may be asking yourself, what are kettlebells? Well, kettlebells a kind of weight that exercisers use when training. I endorse them, but this isn't the point of the article, or why you are here. You've come to gain some insight into link popularity. Initially, I wasn't familiar with link popularity, and that is where I erred greatly.

Link popularity refers to how much value Google gives to a link. You probably were aware getting links to your website is one of the cruxes of SEO, but did you believe that all links were equal. While that may (or, maybe not, nobody really knows) on Yahoo and Bing, Google has a complicated system to rank individual links, the higher the better.

Google uses a scale of 0 to 10 to rank each page. This rank is known as a PageRank, and is named after computer programmer and Google co-founder Larry Page. The PageRank scale is logarithmic, which means that a PageRank 1 is ten times greater than having a PageRank 0. A PageRank 2 is one-hundred times better than a PageRank 0. Ten billion PageRank 0's is worth on PageRank 10.

Gaining higher link popularity is contingent on getting other websites to link back to you. Getting a PageRank 10 link back is pretty challenging, and the bevy of PageRank 10's available are incredibly selective about which websites they post links to on their own websites. Generally, if you can convince a PageRank 4 or higher to link back to you, then you are at a major advantage. Google has an online tool to check the PageRank of individual websites.

I finally understood why my kettlebell site was not getting a lot of traffic. Many sights were linking to me, but all of those sites had a PageRank of 0 or 1. I needed to follow my competitors' lead and get linked from sites with higher PageRank numbers.




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